Marketing Manna

Do you want more traffic to your blog? Are you struggling to catch the attention of more readers? Does this sound familiar? You write an amazing piece of content, making sure to craft an attention-grabbing headline.  Then, you share the link on Twitter, Facebook, even Google+. Then you wait in breathless anticipation for your share count to skyrocket. Except it doesn’t. Never fear, in this article you’ll find fresh ideas to generate buzz and get your posts noticed. Promote Your Article Across a “Wider” Variety of Platforms Everyone is using Twitter, Facebook, LinkedIn and Google+ to promote their content. It’s tempting to focus only on these four networks because they have popularity and community numbers on their

Is your company involved in event marketing? Are you curious about how you can use social media to promote those events? Social media is a powerful tool for event marketing, whether you’re event is online or off. In this article I’ll show you 13 innovative ways to increase awareness, engagement and revenue for your event. #1: Use Facebook Ads to Remarket to Prospects Facebook custom audiences allow you to show ads to people who have already visited your website. This is called remarketing (also known as retargeting). Advertisers can show event ads to Facebook users who left the website before purchasing a ticket. Remarketing can be a very effective strategy because people rarely buy

Whenever I talk to someone about their social media presence the first thing they always want is for me to get them more LIKES on their Facebook or Instagram pages or more FOLLOWERS on Twitter.  While these are not necessarily bad goals, and the numbers can certainly impress people, LIKES for the sake of LIKES can be a double edged sword.   Paid likes are like empty calories, they bloat things up but they not only don’t contribute to the cause, they can actually be very dangerous to your well being in the long term.

I recently worked with a client who's movie was being attacked by the army of trolls that infest Twitter like a bad rash, spewing  nonsense and hatred because they were opposed to something one of the producer's said in an interview.  So, in true troll fashion, the attack had nothing to do with my client's movie, but rather with the politics of one of the producers.   However, the attack was, in the usual passive aggressive way, both anonymous and irrelevant.  Oh, and untrue as well of course.   My client's reaction was swift and immediate - let's start a war with this idiot and thus generate awareness

A little while ago I was meeting with a friend and colleague in Los Angeles.  He was working on marketing for a Christian film and was anxious to talk about some of the highlights of the campaign.  One of them was the extraordinary number of views he had on Facebook for the movie's trailer.  He was so excited in fact that he was talking about raising more money for marketing the film since the interest was so great.  He had three million views in only a few weeks and that indeed sounds very impressive.